The trouble with celebrity chefs

From our newsletter:

In our last newsletter, we linked to an article questioning whether we are witnessing the “twilight of the celebrity chef”, following the closure of a number of restaurants whose high-profile benefactors apparently weren’t enough to keep their establishments afloat. Last weekend the Financial Times published a profile of Jamie Oliver, whose restaurant empire appears to have been particularly hard hit by a combination of poor management, politics (Brexit!), and other factors one can sometimes be fooled into imagining that rich famous people never have to deal with:

“‘We had simply run out of cash,’ he recalls, as we sit on a vintage sofa at Oliver headquarters in north London nine months later. ‘And we hadn’t expected it. That is just not normal, in any business. You have quarterly meetings. You do board meetings. People supposed to manage that stuff should manage that stuff.’ A surprisingly sharp tone in his voice suggests that someone let him down and he was none too pleased. Oliver was left with no choice but to instruct his bankers to inject £7.5m from his own savings into the restaurants. A further £5.2m of his own money would follow over the next few months. Last year, Oliver was said to be worth £150m. Even so, £12.7m is not the kind of money that slips down the back of a sofa, vintage or otherwise”. Continue reading “The trouble with celebrity chefs”